Sales Kit contents
01Semper Fi Sales Kit

about

Semper Fi Custom Remodeling

03Semper Fi Sales Kit

about

Table of Contents

04Semper Fi Sales Kit

About

05Semper Fi Sales Kit

about

Meet Semper Fi

Semper Fi team gathered in a wooded setting

We're proud to have a team of dedicated professionals passionate about bringing your vision to life. Our award-winning remodeling company delivers exceptional results with a true client-first approach.

Unlike new home builders, we offer a tailored remodeling experience rooted in reliability, integrity, and trust. With quality craftsmanship and clear communication, we build lasting relationships with the communities of Western North Carolina and the Upstate.

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about

The Marines Who Built SFCR

Semper Fi founders Chris Harrin and Jay Cope

Lifelong friends Chris Harrin and Jay Cope grew up in Western North Carolina and joined the Marine Corps after high school, where they learned discipline, integrity, and commitment. In 2010, with guidance from their childhood mentor, they built their first home.

That experience - and the connection they formed with the homeowner - sparked a passion for construction and inspired the launch of Semper Fi Custom Remodeling. Today, they continue to apply the same Marine Corps values of honor, precision, and dedication to every project.

Chris Harrin & Jay Cope

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why semper fi

Why Work With Us

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why semper fi

Why Work With Us

Remodeled walk-in shower with patterned tile

Pre-Construction Guidance for Budget & Scope Certified Aging-in-Place Specialists (CAPS) Fixed Cost Contracts Award-Winning, A-Rated Service 5-Star Remodeling in WNC/AVL & GVL Skilled Craftsmanship & Attention to Deta Client Portal for Updates & Communication Licensed, Insured & Trusted Professionals

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why semper fi

Your Experience Matters

Finished living area with fireplace and natural light

At Semper Fi Custom Remodeling, we believe great homes start with exceptional building experiences and end with trusted client relationships. Your experience truly matters to us.

Our knowledgeable team brings your custom dream space to life in Greenville, SC and Western North Carolina. With trade specialists and a designer or design partner when needed, we manage kitchens, bathrooms, whole homes, additions, aging-in-place updates, green homes, and more - with meticulous attention to detail.

As the trusted custom home builder for Western North Carolina and the Upstate, we're dedicated to delivering high-quality results you'll love. Our passion for artful, mindful craftsmanship shines through our detailed, client-first process.

We proudly stand behind a true client-first experience. Our goal is to ensure that every stage of your remodeling project is seamless and enjoyable, from the initial consultation through the warranty period and beyond.

To consistently deliver exceptional service and superior results, we have established a refined, systematic approach that guides the entire remodeling process.

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why semper fi

Fixed-Cost Advantage

Covered deck overlooking the mountains

One of the biggest frustrations homeowners face during a remodel is when costs keep changing. Many contractors use a cost-plus model, where you pay for the actual cost of materials and labor plus a percentage markup for the contractor.

While this may sound flexible, it often leaves homeowners vulnerable to rising costs, constant change orders, and unpleasant surprises. We use a fixed-cost, closed-book approach - upfront pricing with no surprises, unless you choose to make changes or an unforeseen issue arises.

This model allows us to tailor the scope of work to fit your budget while leveraging our strong relationships with trades & vendors to manage costs effectively. The result is a smooth, client-first experience that keeps your project on track and ensures quality & transparency every step of the way.

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Services

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services

Custom Remodeling Services

Open remodeled kitchen and dining space

Semper Fi Custom Remodeling believes every renovation begins with a client-first, world-class remodeling experience and ends with a trusted builder-client relationship. Our knowledgeable team brings your custom, luxury dream home to life in Western North Carolina and the Greenville, SC communities.

From kitchens and bathrooms to whole homes, additions, green homes, and aging-in-place upgrades, our team manages the project, with a designer or design partner involved when the work calls for one - ensuring a smooth, enjoyable process. We also take on unique custom projects!

Ask us about home gyms, screened porches, access ramps, decks, siding, roofing, windows, doors, safe rooms, greenhouses, and more. Renewing Your Livable Spaces.

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services

Home Additions

Remodeled home interior with an arched opening

Semper Fi Custom Remodeling helps you elevate your home with seamless, well-planned additions that enhance both function and style. Whether you want to open your floor plan, add square footage, or upgrade indoor and outdoor living areas, we collaborate with you to understand your needs, preferences, and vision.

As a licensed and award-winning general contractor, we coordinate the build from planning through completion, with design support when the project calls for it. With our experienced team and client-first approach, we're dedicated to turning your dream space into a reality.

Semper Fi will coordinate and manage your home remodeling project from beginning to end with dedicated personal attention on adding beauty, elegance, and functionality to your space. Our team takes pride in our craftsmanship, professionalism, efficiency, and client satisfaction ratings.

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services

Whole Home Renovations

Bathroom renovation with a copper soaking tub

Older homes often come with rich history and unique character - but as families and lifestyles evolve, those spaces may need updating. If your home is ready for a full transformation, Semper Fi Custom Remodeling is here to breathe new life into it.

We help make your entire home safe, comfortable, and functional while preserving the features you love most. Our team works closely with you to elevate your space, so it better reflects your current needs and style.

A whole home renovation can feel overwhelming, but our remodeling team coordinates the work, with a designer or design partner involved when the scope calls for one. Semper Fi brings beauty, style, and lasting functionality to homes old and new - so you can enjoy your refreshed space for years to come.

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services

Bathrooms

Accessible remodeled bathroom in white and green

Remodeling your bathroom is one of the best investments you can make. Bathrooms age quickly, and our licensed, award-winning team has extensive experience creating beautiful, functional spaces throughout the home.

Semper Fi Custom Remodeling can transform your bathroom into a rejuvenated, comfortable retreat - whether you want a clawfoot tub, elegant tile, modern fixtures, brighter natural light, or custom aging-in-place updates. We listen to your needs, add creative expertise, and deliver a world-class building experience with a trusted client-builder relationship.

We manage your bathroom remodel from start to finish with meticulous attention to detail, adding beauty, elegance, and functionality to your space. With transparent communication, efficient processes, and high-quality results, we proudly guarantee a true client-first experience.

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services

Kitchens

Remodeled kitchen with dark green and white cabinetry

Kitchens are often the underappreciated gathering places that fill a house with life. Your kitchen should be a space you love: a welcoming place to start your day and an inviting spot to gather with family and friends.

Our experience remodeling kitchens makes Semper Fi Custom Remodeling the trusted choice. Whether you need minor updates or a full renovation, our team creates beautiful, functional kitchens.

Stylish, up-to-date kitchens not only make cooking a joy but also increase your home's value. From new counters and cabinets to improved layouts, chef-friendly prep areas, or entirely new spaces, we make your kitchen perfect for you and your guests - and we've won awards for it!

Our certified, licensed specialists manage every detail from start to finish. We consider your style, budget, timeline, lifestyle needs, and overall functionality to deliver a kitchen you'll love.

Semper Fi is proud to be an award-winning company with a 5-Star client satisfaction rating.

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services

Aging-in-Place

Accessible bathroom with an open shower

Over the years, your house becomes your home, your sanctuary, and the place you feel most comfortable. But as we age, homes can sometimes present challenges with accessibility and comfort.

Everyone wants to live independently and comfortably for as long as possible, and it's important that your home continues to meet your needs. Semper Fi Custom Remodeling is an award-winning Certified Aging-In-Place Specialist (CAPS) through the National Association of Home Builders.

We are trained to modify homes for safe, independent living for aging adults and to help younger individuals plan for the future with Universal Design concepts. In addition, we can adapt homes for acute or long-term situations that require special accommodations, ensuring safety and accessibility for all ages and abilities.

Our team listens carefully to your needs and concerns to develop a customized plan that enhances mobility, independence, and comfort - creating a home that works for you now and in the future.

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services

Decks & Outdoor Living Spaces

Screened porch and outdoor living space

At Semper Fi Custom Remodeling, we believe the best homes don't end at the back door. Our team builds decks, screened-in porches, and outdoor living spaces that can add everyday use and comfort to your home.

We can coordinate design support when the project calls for it. From custom decks built for durability and beauty, to screened-in porches designed for year-round enjoyment, to fully reimagined outdoor living environments - our care and craftsmanship show in every detail.

Proudly serving the beautiful communities of Greenville, SC and the Upstate, we love creating outdoor spaces where families gather, memories are made, and quality truly stands out.

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services

Commercial

Completed commercial interior

Commercial remodels can be complex, which is why Semper Fi focuses on projects that complement our expertise and service offerings. We specialize in remodeling for Airbnb and VRBO rentals, Bed & Breakfasts, select office up-fits, light retail spaces, and more.

If you're considering a commercial remodeling project, we'd love to discuss how we can help. Please contact us at: Asheville: (828) 279-6703 | Greenville: (864) 990-5600 info@sfcustomremodeling.com sfcustomremodeling.com/contact

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Customer Experience

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customer experience

Trust the Process

White kitchen and bar renovation

We're driven by a passion to craft the optimal experience for our clients, meticulously tending to every detail, and recognizing that trust and communication are the keystones for success. Our process is a reflection of our customercentric focus paired with the highest quality craftsmanship.

Semper Fi's goal is to make every aspect of your home remodeling project seamless and enjoyable - from your first consultation to project completion, through the warranty period and beyond. To ensure an excellent custom remodeling and client experience, we have developed a systematic approach to our process.

When the project is complete, you'll not only love your newly remodeled space, but you'll also find new friends among the Semper Fi team.

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customer experience

Construction Process

Wood deck beside a mountain home

Throughout our construction process, we've got you covered every step of the way. Our comprehensive online platform outlines the construction process for you from demo through rough-ins to beautiful finishes.

And to ensure you're always in the loop, we have a dedicated project manager overseeing the process for you, which includes a weekly sync meeting where you'll receive detailed updates and discuss how the project is moving along each week. This ensures that you can focus on the excitement of watching your project come to life, minus the stress or confusion.

With Semper Fi, your dream project is in expert hands, from start to finish.

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customer experience

Our Process & What to Expect

  1. 01

    Initial phone consultation

    Shortly after your online contact submission, we will reach out via email or phone call to schedule an initial 20-minute conversation. During this call, we’ll get to know you, listen to your needs and goals, discuss your budget and timeline, and outline the next steps in our process.

  2. 02

    Site survey

    If we’re a great fit to work together, the next step is scheduling a site survey. This will be our first opportunity to see your space in person and begin exploring the details of your remodeling vision. During the visit, we’ll walk through your home, noting both interior and exterior conditions, while also taking photos and measurements. This information helps us create the most accurate ballpark estimate for your project.

  3. 03

    Ballpark review

    After the site survey, our Project Development Team partners with the estimator to review the scope and budget. We will walk through the details of your project and provide a ballpark estimate with a projected cost range. This is where the real collaboration begins - working together to align your vision with your budget. Our team will share creative solutions, cost-saving options, and recommendations to help you achieve the style and quality you want, all while maximizing the value of your investment.

  4. 04

    Design

    When a project requires design expertise, the team will explain the current design path and responsibilities. In addition, we’ll create a Matterport 3D floorplan of your current space, giving us an accurate view to reassess the project’s scope and ensure everything aligns with your vision and goals.

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customer experience

Our Process & What to Expect

  1. 05

    Proposal

    We’ll invite you to our office for a formal presentation where we’ll review the fixed cost for your project. Our goal is to make the proposal package as clear and straightforward as possible with our up-front pricing and planning model. You’ll receive a detailed outline that includes the full scope of work, selections, allowances, and the timeline for finalizing decisions. We’ll also provide a day-by-day project schedule, so you’ll know exactly what to expect at each stage of the process.

  2. 06

    Project credentials

    Before your project begins, we’ll provide you with personal login access to our project management platform, JobTread. This tool makes it simple to finalize your selections and stay in direct contact with our team. You’ll also be able to track your project’s dynamic, up-to-date schedule in real time. Once work is underway, your Semper Fi project manager will meet with you weekly to review progress and preview what’s coming next. From start to finish, we’ll keep communication clear, open, and easy every step of the way.

  3. 07

    Pre-construction meeting

    Approximately one month before the project commences, you’ll have the opportunity to meet with your dedicated project manager on-site. During this meeting, you will review project specifics and ensure that your communication preferences and styles are perfectly aligned. During this time, we also finalize the selections you’ve made for your project.

  4. 08

    How we work

    At Semper Fi, we take pride in working with skilled and insured professionals, with licensed trades used when the work requires a license. Every subcontractor is carefully vetted and fully briefed on the project scope before work begins. Throughout your project, we maintain strong communication with both you and our team to ensure a seamless experience from concept to completion.

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Guarantee

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guarantee

We Guarantee a Client-First Remodeling Experience

Wide view of a completed kitchen renovation

With our client-first remodeling experience, you'll get to see that we are your advocate as we work collaboratively with you and our team of award-winning remodeling specialists in order to achieve your project goals. We provide a smooth, transparent experience through collaboration, teamwork, communication, and attention to detail.

Once your project is complete, your satisfaction is guaranteed with our one-year warranty.

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Reviews

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Reviews

Bright remodeled kitchen with a large island and white cabinetry
Mandy Long
★★★★★
"We were very pleased with the project and the service they provided. We would use them again."
Peter Lloyd
★★★★★
"We used Semper Fi to remodel our historic studio space. They did an incredible job executing our vision and made the space exactly what we wanted. The care and attention that went into helping us preserve the history of the space, while giving it a high-end finish was exactly what we were looking for. We plan to work with them again for our home renovation next year and couldn’t be more excited!"
Valerie Harden
★★★★★
"Semper Fi did a great job at remodeling our master bathroom and workout room. Great quality of work and products used. The workers were all very professional and knowledgeable. Our project manager was super responsive. We are very happy."
Marsha Millar
★★★★★
"Semper Fi is a first-class company, very easy and transparent to work with, very reliable, and they use top-notch subcontractors. We would definitely work with them again."
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Awards

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awards

Local

WNC STARS Awards

2019
  • Best Room Remodel
2020
  • Best Addition Under $100K
  • Best Aging or Accessibility
  • Best Whole House Over $150K
  • Best Whole House Under $150K
  • Best Room Remodel Under $50K
2021
  • Best Room Over $50K
  • Best Addition Under $100K
  • Best Whole House Under $150K
  • Best Aging or Accessibility Residential Remodel
2022
  • Best Addition Under $100K
  • Best Whole House Under $150K
  • Construction Manager of the Year
  • Best Aging or Accessibility Residential Remodel
2023
  • Sales Professional of the Year (RJ Craig)
2024
  • Best Bathroom Remodel Under $75,000
  • Best Whole House Remodel Under $250,000
  • Construction Manager of the Year
  • Best Whole House Remodel $250K-$500K
  • Best Bathroom Remodel Over $75,000
2025
  • Best Outdoor Kitchen
  • Best Bathroom Over $75K
  • Best Kitchen Remodel Over $100K
  • Best Salesperson of the Year (RJ Craig)

Best of Asheville

2024
  • Best Remodeler/Contractor
  • Best Cabinets & Countertops
  • Best Kitchen & Bath Remodeler
2025
  • Best Handyman Services
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awards

State

2021 BEST ADDITION UNDER $100K BEST ROOM REMODEL UNDER $50K BEST AGING OR ACCESSIBILITY RESIDENTIAL REMODEL

2022 BEST ADDITION UNDER $100K BEST WHOLE HOUSE UNDER $150K BEST AGING OR ACCESSIBILITY RESIDENTIAL REMODEL

2023 CONSTRUCTION MANAGER OF THE YEAR (BRANDON DOHY) BEST WHOLE HOUSE REMODEL UNDER $500K

2025 BEST OUTDOOR KITCHEN

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awards

National

2021 BEST RESIDENTIAL ADDITION

2022 BEST KITCHEN REMODEL UP TO $100,000 BEST KITCHEN REMODEL UP TO $75,000 (SILVER AWARD)

2024 1ST PLACE: BEST CAPS (AGING-IN-PLACE) ADDITION IN THE NATION 2ND PLACE: BEST HOME ADDITION IN THE NATION

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awards

International

Semper Fi team at an awards event

INTER- NATIONAL AWARDED "BEST OVERALL COMPANY" 2025

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awards

Chris Harrin & Jay Cope

Semper Fi founders featured in remodeling media

(owners) 2023: GOLD CRAFTSMANSHIP AWARD

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FAQ

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FAQ

Do you charge for an estimate?

We provide a ballpark figure to help you decide whether you’d like to move forward with our team. We are incentivized to be as accurate as possible on these estimations. If we are off by 10%-15% (depending on your project size), your estimate is free of charge. If we prepare a ballpark number and you decide to move forward with the detailed estimate, the bottom line is accurate, and you don’t decide to work with us, there is a cost. This compensation includes time spent accurately developing your project and creating your project proposal binder, which features your estimate. If you do any amount of the work with us, there is no charge for the proposal binder.

What’s the difference between fixed cost and cost plus pricing?

We call fixed price upfront pricing because the method drives us to be as detailed as possible on the front end and get you an all-in price before we start your project. We like this model because if the budget doesn’t fit the scope, then we can tailor the scope back on the front end to fit your budget. This gives you the ability to make sound financial decisions. Cost plus, on the other hand, can sometimes be presented as a best-case scenario and can lead to costs piling up after the start, which can limit your options.

Do you sub out everything?

We do not. Depending on the project, Semper Fi carpenters may handle some work, while we bring in trade partners for specialties such as plumbing, HVAC, tile, electrical, insulation, and flooring. We have developed relationships with certain subs and trades over the years and use only the ones that complete jobs to our high standards.

How much will it cost? What is the price per square foot?

Project pricing varies depending on complexity, scale, level of finish, and more. The more elaborate a build, the more expensive it usually costs per square foot. Typically, remodeling costs can vary from about $200 per square foot to $500+ per square foot.

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FAQ

Can I work in phases?

You certainly can phase projects. However, this typically runs 10%-15% more expensive. A few reasons for this include hiring multiple trades who must visit numerous times for jobs they could have completed in one or two trips, and having to pull permits for each phase of your remodel. Semper Fi understands that everybody has different situations and, if possible, can discuss how to phase projects effectively while not breaking the bank in the long run.

Should I expect any delays during the project?

Everyone on our team does their best to adhere to the realistic deadlines we create. Our schedule takes into account common delays, including selection availability, client change orders, and unexpected issues such as termites or water damage. Regardless of the situation, we are committed to open communication and collaborative resolutions.

What types of things do I need to coordinate?

We take care of most of it, but you will have a few responsibilities. These include maintaining homeowners insurance; arranging potential alternative sites for kitchen, bathroom, internet, laundry, and cable use should your project require shutting down those services; coordinating movement of furniture; and providing entry to your home or gated community. If you are in an HOA, we expect you to have spoken to them about the project you are proposing. We will need approval before beginning any work.

Do you offer landscaping services?

We do not offer landscaping services, but we’re happy to provide referrals to trusted landscaping professionals.

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FAQ

Can we live in the home during construction?

In most remodels involving kitchens and bathrooms, living at home will be inconvenient. With bathroom remodels, it depends on whether you’re remodeling one bathroom or all your bathrooms. Additional considerations include laborers showing up in the morning and creating noise and debris, parking issues, and material staging. We highly recommend living elsewhere during the remodel. However, we have the ability to adapt to your situation. We do it all the time!

I already have the materials. Can or should I buy stuff myself?

It is recommended that you do not purchase materials, appliances, fixtures, and similar items yourself. However, you can. Semper Fi gets builder discounts with several vendors and we pass the savings on to our clients. Additionally, our vendors are apprised, as much as possible, on lead times and can get items ordered on schedule for their install dates. Lastly, we check each selection to ensure it will fit with the design and specifications and is the most cost effective to implement.

Is there a cost for change orders?

We reserve the right to charge a $300 change-order fee, or 1% of the total change order, whichever is greater. This is to account for the research, procurement, and scheduling of any changes. If a change order is reasonable and planned for, there may not be any charge. We are here to work with you, not against you.

How long do I have to pay my invoice?

There will be a 1.5% late fee added to each invoice not paid in full 10 days after the due date and compounded monthly thereafter. We schedule invoices well ahead of time so you will have time to prepare for an upcoming invoice.

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Trusted Partners

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trusted partners

Green Mountain Space Professional Organizing

Green Mountain Space brand mark
Green Mountain Space professional organizer

SIMPLIFY YOUR HOME & LIFE WITH GREEN Invest in intentional living with an organized lifestyle. We are a team of organizers located around Asheville, North Carolina dedicated to helping you calm your chaos and take back control of your space.

We create intuitive custom storage solutions for you and your family to have a more functional, efficient, and peaceful environment. We believe you will have more time for making unforgettable memories in and out of your home by being organized.

Contact GREEN MOUNTAIN SPACE: (828) 222-4068 GreenMountainSpace.com/Contact

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trusted partners

We've Got It Covered

Proxy Home Watch brand mark
Proxy Home Watch service imagery
Proxy Home Watch service information

WE'VE GOT IT COVERED! Proxy delivers the most experienced team of home watch professionals in the region, dedicated to serving the owners of luxury second homes.

Since 2006 Proxy has specialized in home watch and concierge services for secondhomeowners of high-end residential real estate in Western North Carolina and the Upstate. Our focus is on homes located in some of the most beautiful developments and locations in the region, and that are not used as income producing properties.

With a portfolio valuing over $180 million in aggregate, the Proxy team is the area's only choice for home watch services for owners of multiple luxury homes. Contact PROXY: (828) 633-0480 info@proxyhomewatch.com ProxyHomeWatch.com

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Financing

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financing

What Is a Renovation Loan?

Tools arranged on a workbench

What is a Renovation Loan? A renovation loan allows a borrower to finance the cost of repairs or remodeling when they purchase or refinance a home.

Programs and limits vary depending on the extent of the borrowers' repair needs (i.e.: minor updates vs. structural repairs). Renovation loans are a great way for borrowers to achieve the home of their dreams, without having to spend thousands of dollars out of pocket.

Renovation loans close within 30-45 days and repairs take place after closing is complete.

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financing

Standard / Limited Renovation Loans

Completed deck and outdoor living project

Standard /Limited Renovation Loans (Eligible Properties) 1-4 Units Refinance of existing properties Properties owned free and clear PUDs and Condos INELIGIBLE: Manufactured, Log Homes CONTACT LEE ANN LEWIS FOR YOUR LOAN NEEDS. Lee Ann Lewis If you already have a preferred lender, ATLANTIC BAY MORTGAGE GROUP we're happy to coordinate and work with them.

Senior Mortgage Banker / NMLS #415513 (828) 216-4625 leeannlewis@atlanticbay.com atlanticbay.com/leeannlewis

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Referral Program

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Referral Program

Completed bathroom renovation

At the heart of our business is a simple belief: informed, happy clients are the greatest engine for growth. When you refer someone to us, it's because you trust what we delivered - and that trust matters more than any advertisement ever could.

And because your referral genuinely helps us grow, we want to give something meaningful back: Earn up to $500 when your referral moves forward with us. If you have questions - how it works, who it's best for, how you can take advantage - ask any member of our team.

We'll give you clear, no-nonsense answers so you always know exactly what to expect.

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contact

Ready to Remodel?